We can all admit that we are all not one size. Everyone has their own shape. In the media we constantly shown clothing that is directed to all body types, but this seems to only be a verbal message. It is not often that you see larger models portrayed. Everyone seems to be size 6 or under.
One company who prides themselves on offering a diverse
range of sizes for all the different body types is Levis. They are famous for their jeans; a campaign for Levis Curve ID Jeans was banking on it, until it backfired. The line of customized shape-fitting denims boasts in a print ad, "hotness comes in all shapes and sizes." but when you look at their advertising for these jeans, are three models with very similar, slender body types. Aside from slight differences in backside protrusions, none of the models reflect the size 14 shape of the average American woman. Check out another ad campaign sparking outrage.
Copyranter, an advertising watchdog blog that posted the magazine ad Wednesday, called it an insult to women size six and over.
Not only does Levis do this, but other companies. They try to show that anyone can wear the clothes yet they refuse to show "regular people" (all so known as size 8 or 10) wearing the apparel.
We can try to see where all this will end up, but for now let us use our imagination and picture ourselves/friends/family in the ads and clothing.
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