Ladies, Work that Attitude!

By: Amanda Jazvac

The trendy private line Attitude at Sears is gaining momentum, and hitting a home run for cheap and chic women's wear. The collection pairs smart silhouettes with fun textures and prints, at unbelievably reasonable prices, whether you are looking for sophisticated business wear or basic casual pieces to integrate into your wardrobe.

After showing at this years LG Fashion Week, Attitude never looked so good on the runway.Inspiration for the new Spring 2011 collection comes from the strong and feminine lines of 1940's fashion, with body hugging tailoring and playful details like lace inserts and sheer fabrics.
To end the show, Olympic bronze medalist Joannie Rochette strutted her stuff, proving that Attitude is the perfect addition to any woman's individual style. With blouses at $29.99, trousers and dresses starting at $49.99 and outerwear on sale in stores now, Sears is playing it smart with their younger target market.
My suggestion: check it out now! Take advantage of amazing sale prices, and keep an eye out for the new collection hitting stores soon. Go to Sears, and see if you can't bring a little more Attitude to your personal style.

The Bluest Eye

Do you want eyes of the bluest skies or feel that your current makeup is letting you down? What about blue mascara? Since Halloween will soon be upon us, it is a perfect time to try something new.
While all the other girls are making their bosoms and booties pop in scantily clad costumes, you can rise above the rest by making your peepers pop instead.
The trick to lovely, luscious lashes at trick or treat time is to prepare like you would for a wedding. You will need, something old, (your current black mascara) something new (an excellent eyelash curler, I suggest Shu Uemura, $24 at Holt Renfrew) something borrowed (good lighting) and something blue (blue mascara, I suggest Diorshow in Azure Blue, $34 at Holt Renfrew).
The something blue is absolutely critical. Although $34 on mascara might be steep for some, I have found through trial and error that less expensive alternatives (such as Cover Girl Lash Blast Fusion in blue, $8 at Shopper’s Drug Mart) dry black and do not give the desired effect.
First step is to make sure you are in a well-lit area. This will minimize mistakes. When in front of your well-lit mirror, use the eyelash curler to pump up those peepers! Next apply your black mascara to your upper and lower lashes, removing any excess product from the eye area with a cotton swab. Finally apply the blue mascara to your lower lashes only! This will make your eyes look radiant and not as if you’re going to a rave.
For a more dramatic look, finish off with some black liquid liner. (I suggest Dior liquid liner $36 at Holt Renfrew, or Almay liquid liner $12 at Shopper’s Drug Mart)
Follows these steps and this Halloween you’ll have eyes that will mesmerize!

Parajumper Parkas taking Toronto by Storm!

The cool October breezes whipping through the GTA is a reminder that winter is just around the corner and The New Trend is now prepared to help Torontonians get through this frigid season! With the recent shipment of Parajumper Parkas (AKA PJ’s) the people of Toronto will be able to combat the chilling winter winds, snow and slush in style. PJ’s began as parkas for the men of the 210th Rescue Squadron based in Alaska who perform extreme rescues and recoveries. They have gained in popularity over the recent years and now have become a product of very high demand. PJ's are now the ultimate lux-must have for the season, and are flying off the shelves. The body of the parka is very detailed with multiple pockets; rabit and fox fur lined hoods, and the PJ signature emblem on the right shoulder. There is even an aluminum clasp and can be distinguished by the emblem that appears on the right shoulder. At TNT the men’s and women’s versions are available in a triad of colors ranging in price from $995 dollars for the basic styles and up to $2250 for the most lux leather parkas. The most popular and my personal favorite PJ is the long version of the Gobi:

Creativ Festival: A True Passion for Fashion

By: Katie Beattie

This past Saturday, and not for the first time, I realized how incredible the students and the faculty at the Academy of Design (AOD) really are. I was behind the scenes at the “Passion for Fashion” fashion show for the Creativ Festival being held at the Metro Toronto Convention Centre.

The fashion show featured new designers currently attending AOD and past student’s collections as well. The pieces ranged from sleek and chic harem pants from Julie Hodge, to sophisticated power suits from Mary Wright, to body hugging leathers from Francesco Giovane and Ivana Abrahams, and to fairy-tale ball gowns by Cynthia Jordan.

The show was organized and directed by two IADT teachers, Keith Richardson and Robert Kennedy. Not only did they take every care in the world to ensure the show went off without a hitch, but the expression of pride on their faces could not be compared; a direct example of how much energy and experience they put in for their students.

Backstage was full of excitement, with some new talent from Toronto’s modeling industry, as well as some AOD students who also volunteered to strut the fabulous creations down the runway. A highlight of the evening was when Colour Theory teacher, Susan Anderson modeled designs by Ghada Jamil, Lynsey Bevington, Muhammad Alamir, Mary Wright, Lema Sharifi and Cynthia Jordan; although I was behind the stage I could hear the loud applause and enjoyment in the room.

The models had to make many quick changes, but the IADT students who volunteered as dressers made it easy and effortless. Overall, the show displayed the incredible talent of Toronto’s new designers, the passion of the IADT teachers, the enthusiasm of the IADT student volunteers and the simple fact that we should all take great pride in how successful the show was. Not too mention the fact that for the second year in a row we won the “Project Creativ Catwalk: where student design teams make fashion happen”, and will be doing the fashion show all over again next year!