Creativity is a heavily used concept in the fashion industry, yet there is no absolute definition of the word. Nonetheless this term is fundamental for any company to grasp, it’s a learning tool to become different from your competition; it’s what makes Chanel different from Versace or Apple different from Windows.
However, the average consumer today almost always look up to a celebrity when she decides what to wear, even though the industry tell us to be “distinctive” or “different”, were still typing into Google “What dress did Blake Lively wore on Gossip Girl on Monday?”. Steal Her Style, a dedicated tumblr account can help the urge, where a younger demographic can find the dress Selena Gomez wore on Ellen DeGeneres just a week ago, or the poncho Kim Kardashian wore while boarding a fight at LAX. This tumblr even adds a link, where you can purchase the identical garment.
If she is an older demographic, a similar blog titled What Kate Wore takes it one step further. They not only can she find items that the Duchesses of Cambridge wore while going to the hair salon just yesterday, bloggers will find coordinating outfits that mimic her style, cheaper versions of her Jenny Packman dress, and inform their followers on fashion updates from Kate's favorite designers. Stylists will become non-existent if the web takes over with similar blogs. Consumers are not only curious, but as stated before, consumers “flood the web to consume anything and everything that was in connection with the movie”, and in this case its celebrities. Now there is nothing wrong with this idea, I’ve been a culprit myself, but how is it that so many industry executives look for the “out of the ordinary”, yet we all look (in one way or another) like the ordinary girl down the street. Where did the creativity go?
Let me leave you all with this, what is your definition of creativity and how do you feel about blogs like Steal her Style or What Kate Wore?
Ciao,
Julia Mickus
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