“Target Canada to Sell Roots”

Target, one of the US largest retail chains, is set to conquer the Canadian market this spring. Target is a household name in the US for its partnerships.The retailer recently hosted an event for a selected list of VIPs to unveil its offerings in Canada.John Marioka, the senior vice president of Target, announced the limited time partnership between Target and the famed lifestyle brand Roots. 

Roots are an iconic Canadian brand with a loyal customer base. It prides itself on its made in Canada commitment and Target is expected to hit the right note with potential customers by partnering with Roots for the launch. The Roots line will be inspired by vintage athletics and will feature national imagery and symbols synonymous with the brand, including the beaver, the Maple Leaf and the Roots logo in cursive and block lettering emblazoned on the garments                                                                                    

  The partnership is a win-win situation for both Roots and Target. Forging a partnership with Roots gives Target the luster and tacit endorsement from one of the country’s best-known independent apparel brands. On the other hand, Roots could piggy back on Target’s access to a larger audience and introduce its brand to an entirely new set of customers.

Shailja Agrawal

H and M Collaborations

The latest collaboration with H and M is with Marni. You can line up all night tomorrow to get all your goods!! I love the fact that they do this, even though I have yet to pick something up. I just don't have that time time or money. Maybe this means I am not a true fashionista, but I still love what I have and wear so judge me all you want.

I do just have one thing to say about the designer collabs. What happens when they run out of designers to use, will they join forces again. It use to be a yearly thing, but now it seems like it is more common. We all love H and M and we all love the chic designers, but when they have all been used are we going to ditch the Couture lines, and start pairing up with others like Cabbage Patch Dolls, or Sour Patch Kids. I am definitely interested in seeing where all this will lead too.

It is exciting to see designers you like teaming up with affordable stores such as H and M, and it makes you feel even better to see pop stars like Jessi J sporting the same Versace for H and M jacket that you have.

One this that is great is seeing David Beckhams face everywhere around the city. I know I am not the only who likes this. I heard that his line isn't that great. Anyone have thoughts on this from themselves or their boyfriends, friends etc.

But how long will thislast. Eventually it could lose it's glory, and not be so fun anymore. But I guess for now let's run over each other and be super stylish!

XX

Natalia Nikola