This spring, H&M will release a men’s capsule collection
with East London-based custom
bike shop called Brick Lane Bike. This collection is unlike any of
H&M recent high profile collaboration with fashion brand like Maison Martin
Margiela and Versace because this concept comes from the streets. Brick Lane
Bike is an independent shop that specializes in selling fixed-gear bikes with
no apparel sold in their shop. The collection was inspired by the modern urban
cyclist with each piece having technical
details suitable for better cycling and everyday activity. Designed by
H&M designer Petter Klusell and tested by the Brick Lane Bike team, together
they combine their expertise and release a collection that combines both
fashion and functionality.
Feya Buchwald, the founder of Brick Lane Bikes said “This collection captures the energy and excitement of Brick Lane Bikes, along with our respect for the traditions of cycling. I love how the technical details become part of the look of each piece, while the colours bring cycling’s heritage to life. I can’t wait to see guys wearing these clothes as they ride the streets of the world”
This collection ranges from 11-pieces and is highlighted by a water-repellent rider jacket that can be worn as a backpack if it gets to hot, articulated blazers with smart stretch technology that allows movement and vintage-inspired bike jerseys made from merino wool. The entire collection is made from sustainable materials such as organic cottons and it’s part of H&M’s Conscious Vision. For full look of the collection click here to see. It will be available in H&M worldwide on March 7th in selection stores.
_Cyprian Chan
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