The count down is on to summer, and also to the launch of the
latest Roxy swim collection. The popular women’s surf company has a history of
teaming up with current designers. In 2010 they launched a limited edition line
of Cynthia Rowley vintage inspired swimwear. This season, they have
collaborated with the ultra cool Diane Von Furstenberg to produce functional
swimwear in fresh colours.
The collection is comprised of rash guards, bikinis, surf
shorts, and one piece suits that are not only fun and flirty, but completely
practical and technical for hitting a wave. Floral cutout one pieces, tribal
print bikinis, and zip vests, all done in pastels, combine DVF’s bold prints
and Roxy’s surfer chic vibes effortlessly. The collection combines the tranquil
feeling of the ocean and beach with a strong athletic, yet feminine undertone.
Furstenberg drew inspiration from the days she used to spend on
the beach amongst the surfer girls, and the strength and determination it took to become the woman she wanted to be.
This collection portrays exactly that; empowering women and following your heart. As
Diane’s mother told her “Fear is not an option.” So let the sea feed your soul and
ride the wave, and this summer there is no better way do it then in DVF loves Roxy style.
The collection drops March 7th 2013 and is in
limited quantities. Head over to http://www.roxy.com/shop/index.jsp?categoryId=18841496
to get a sneak peek of what’s to come, Or stop into your local surf shop next week!
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