She’s Scandinavia’s biggest fashion blogger; well she’s really the biggest fashion icon in Scandinavia, and quickly becoming a global fashion icon. Elin Kling is already well known in North America for her minimalist approach to style, known for her unique way of making jeans and trousers the highlight of any outfit. In addition to her addictive fashion blog, Elin Kling is working as Fashion Director at her own fashion magazine STYLEBY, founded by Sweden’s largest media-house Bonnier. She is also the first fashion-blogger in the world who launched her own collection for H&M. The exclusive and unique collaboration launched in spring 2011. Her style, closet and job are enviable to anyone wanting to work in the industry, especially someone that wants to work for a magazine, a.k.a. ME! STYLEBY isn’t available yet in North America, nor is it available in English but hopefully it will only be a matter of time. I never understood the whole, ‘when a celebrity wears something-it sells out,’ I always thought it was crazy that people could have such little personal style. However, thanks to STYLEBYKLING I am now a hypocrite. Every time this young fashion icon posts a photo of an outfit or new piece that she bought to add to her wardrobe, I find myself looking everywhere trying to find where I can buy it. My favourite part- Elin always posts where everything she is wearing is from, and its not a tease like ‘vintage’ she fully supports clothes that are being sold NOW! Looking for style inspiration? Just check out STYLEBYKLING and you’ll have plenty of looks to lust after.
THE BLOG; STYLEBYKLING
THE STYLE
THE MAGAZINE (FIRST ISSUE)
That is all. xoxoxo
Jamie Duncan - @JamieLDuncan
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