Alberta Ferretti for Macy's Impulse

Just in time for warmer temperatures, the latest designer collaboration comes from the fabulous Alberta Ferretti and Macy’sdepartment store. Ferretti, most notable for dressing a-list celebrities such as Sandra Bullock, is an Italian fashion designer and stays true to her roots with this capsule collection.

The 30-piece collection is inspired by the Italian Amalfi Coast and will be sold at affordable prices, ranging from $49 to $119.

The collection was unveiled March 20^th at the Meatpacking District’s trendy hotspot Revel in New York City. It features everything from chunky knit sweaters and maxi dresses to floral prints and lace tops- all perfect for the steamy outdoors and the chilly air conditioned indoors.

According to an interview with Stylelist, the line seems to have been created on a personal note, as the designer says she “gave the collection my sense of style, emphasizing color and fantasy without ever losing the idea of “lightness”.

ollowing previous Macy’s collaborations with Doo.Ri and Karl Lagerfeld, this Impulse collection will be available in stores on April 17^th.

The lookbook from the collection was fittingly photographed by Ellen Von Unwerth in Positano, Italy with the pieces modelled by Mariacarla Boscono.

-Jineen Matar