DONT TELL ME, SHOW ME

Oscar de la Renta is one of the world's leading fashion designers. Trained by Balenciaga, he became internationally known in the 1960s as one of the couturiers to dress Jacqueline Kennedy. De La Renta is particularly known for his red carpet gowns and evening wear.

Now de la Renta is giving you the opportunity to assist him with his upcoming Resort collection. When you visit his interactive website you will see a slide show of various inspirations and themes from people all around the world. Consumers can upload anything they like onto the Board including vintage photographs, fabrics and color schemes. The Board allows Oscar de la Renta to interact with consumers and have them communicate with one another through social media functionality using Facebook, Twitter and Pinterest.

You simply make an account and starting posting away. It allows you to share a photo, photo link, video and a description of your inspiration.

This is great for de la Renta fans such as myself. You get to put your skills to work and send this leading fashion designer your vision for a new collection.

Consumers who want to know more about the creative process behind the Board can watch a video of Mr. de la Renta by clicking on the “What is the Board” icon on the top right-hand side of the page.In addition, there are links to Oscar de la Renta’s Tumblr, Facebook, Twitter and Pinterest feeds and a link to OscardelaRenta.com.

-Ariana Chung

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