Another day, another endorsement deal; diamonds are indeed Jennifer Lopez’s best friend. The 41-year-old American Idol host has just been named as the new face of the TOUS Spring 2011 ad campaign. Lopez says of the high-end jewelry brand, “”this is my favorite bear. You know, all girls love diamonds”.
TOUS is a family owned business. The whimsical spring collections are designed by Rosa Tous along side her husband Salvador Tous, Honorific President of TOUS.
“We are absolutely delighted to have the iconic Jennifer Lopez be the face of TOUS’ spring campaign,” says Rosa Tous.
“Jennifer is not just an amazingly beautiful woman, but also a talented actress, musician and dancer, sharing with us strong family values as we are a family-owned business,” adds Salvador Tous.
The Barcelona based company chose former model and famous photographer Ellen Von Unwerth to shoot the adverts; she will do so with a fun and feminine approach.
KJ
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