Matthew Williamson Teaming Up With Macy’s

by Joseph Fabian

Many fashionistas worldwide cannot afford wearing designer label clothing because of the price. That’s why a lot of designers collaborate with retailers for a more affordable clothing collection. The recent pairing of designer Matthew Williamson and retailer giant Macy’s aims to rejuvenate and to target younger customers to shop in the said department store.

"The most important thing is finding designers that best represent what the trends are of the moment," Macy's Inc. executive vice president of fashion and new business, Molly Langenstein, told WWD. "This spring, the Seventies prints and colours are strong influences, and Matthew exudes those. He is tremendous at pops of strong colour and he does dynamic prints reminiscent of the Seventies and the disco era."

This is not Williamson’s first time designing clothes for a budget price. He already had collaboration with H&M back in 2009 on a vibrant fast fashion capsule collection. "The collection aims to capture the essence of the mainline brand, with a focus on effortless glamour, dynamic prints, loosely structured silhouettes, and pops of strong colour," says Williamson.

Matthew Williamson’s capsule collection with Macy’s will consist of a 30-piece '70s-inspired bohemian line range that will include evening and daywear and that will feature embellished dresses, playsuits, blouses, leather jackets and printed scarves. Prices start at $50 to $300.

As we all know, Macy’s has collaborated with well-known designers from the past such as Kinder Aggugini. Keep an eye out for the next big name in the Macy’s collaboration line, Chanel designer, Karl Lagerfeld.

Williamson’s collection will launch on April 13 in 225 stores and on Macys.com.