Tuesday, March 8, 2011

Greg Lauren New High-End Clothing Line


by: Joseph Fabian

The nephew of Ralph Lauren and an actor of The Young and the Restless, Greg Lauren has just launched his first collection “Ironic Military” for men and women. The 41-year-old artist turned designer hardly set out to capitalize on the family name. The clothing collection explores themes of identity and iconography. His design is an extension and a modern evolution of Lauren’s paintings and paper sculptures. Lauren’s 2010 exhibition that he presented in New York City and Los Angeles titled “Alteration,” he learned to sew cutting life-size tuxedos and three-piece suits out of paper which the construction of iconic menswear garment explored heroic imagery.

Greg Lauren is recorded as saying in a recent interview, "I grew up learning about the most beautiful, classic pieces of clothing, and appreciating the iconic people that wore them... Clothing is the way people express themselves."

From the pieces out of vintage duffel bags and army tent from World War II, Greg Lauren created some of the pieces from his collection such as a canvas tuxedo jacket with a crushed silk lapel and the testosterone-heavy military jacket tie with ribbons at the wrist. Other clothing styles include blazers, tuxedo jackets and field jackets, in both men’s and women’s silhouettes. His clothing may appear faded and distressed, but rest assured this worn/washed-out look is deliberate and sophisticated.

As the collection relies on vintage styles and fabrics, everything is hand-sewn by Lauren and a group of artisan sewers he is assembled in his Los Angeles studio-turned-production facility.

“Every single piece goes through my hands at some point. I want the fingerprint of a human being on the clothing. It’s exhausting, but we’re having a blast doing it,” said Lauren. Which can be shown with the high-end prices range from $1,875 for a jacket made from old Army tents to $3,125 for a washed and destroyed cashmere tuxedo jacket with silk lapels.

Being a nephew of Ralph Lauren, he has inherited his uncle’s talent with the fashion industry. However, Greg Lauren has a distinct design and ideas of his artwork that differentiate from his uncle.

No comments:

Post a Comment