by Natalie S. Kushnir
It’s been announced, the first to pose for Louis Vuitton's new Double Exposure campaign is Sam Taylor Wood.
What is the Double Exposure campaign, you may ask...well its a extremely slow process of photographing but captures an essence we’re unable to with todays instant technology. Lauren Milligan of VOGUE tells us “The new imagery project reveals the two sides of a subject's life, photographed using the mercurial collodion process - which requires the sitter to hold a pose for 12 seconds - and filmed with their most personal belongings.”
So why does Sam Taylor Wood get the opportunity to be the first face of the Double Exposure campaign? Well for this process, it is definitely easier to work with someone who has patience.
"I like the difference between this and how speedy everything is today, including the way we take pictures. It's a beautifully slow, arduous and a painstaking process, and I like that," Taylor Wood said of the 19th Century photographic process.
To see a behind the scenes video courtesy of VOUGE TV click here.
The ad campaign was styled by Bay Garnett and photographed by Tom Craig. To see the exclusive pics of the oh-so-old photography process and the special revealing event tonight, check out www.vogue.co.uk tomorrow!
No comments:
Post a Comment