by Tara Chang
Watch out Twitter! There is a new fashion-following in social media tumbling their way into town.
For those who don’t know, Tumblr is a blogging platform that allows users to customize their tumblelog effortlessly by posting text, images, videos, quotes and links directly from your browser, phone or email. The “reblog” button allows users to repost content they wish to share and has a greater chance of going viral.
So how popular will Tumblr become?
This is an image-heavy social media platform and has recently reported that 180 of the top 1,000 blogs are fashion related. Because of this, more and more fashion brands have been joining Tumblr in order to increase their reach.
Oscar de la Renta and Kate Spade are a few of the recent fashion brands to enter the Tumblr world, allowing users to view candid images of the designers and specific pieces from their labels.
I am thinking Tumblr may have potential to become the next high-tech medium for up to the minute fashion hits and news. Which fashion brand will Tumblr in next?
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