by Derek Dotto
Supreme has always been a label that I’ve never been cool enough to wear, straight up. Born on the streets of Manhattan in 1994, the brand has become eponymous with NYC skate culture and has maintained a cult following of those in-the-know about street style.
This week, Purple Fashion Magazine released a spread starring Lady Gaga sporting Supreme duds, a move that is sure to launch the label’s mainstream exposure into the stratosphere. The shots were taken by legendary photog Terry Richardson, while Gaga’s stylist, Nicola Formichetti, served as the shoot’s fashion director. The pics are minimal in set and, well, clothes. One shot features her royal fabness in nothing more than platform pumps, with a Supreme skateboard covering her lady parts.
The shots have already gone viral, exposing thousands of people to Supreme, much to the chagrin of the brand’s loyal fans. In Toronto, Supreme is available only at Nomad located on Richmond St. near Spadina Ave. Apparently, and this is second hand news to me so don't quote me on it, the Supreme rep has been apprehensive about bringing the skate brand to Nomad’s new Queen St. location because it will become over exposed. Thanks to Lady Gaga, I say it's too late for that.
Check out the shots below to see more, and I mean a lot more, of Gaga for Supreme.
All photos courtesy of NICOLA FORMACHETTI'S BLOG!!
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