Glamour Magazine's iPad Reality

By Salma Moustafa

So while doing the usual and surfing through the Internet, I came across this article in the Media section of The New York Times which I thought was rather newsworthy. According to this article, fashion magazine, Glamour, has teamed up with the Gap and iPad to produce a reality show made exclusive to the iPad. The reality show, " Glamour Girls" will consist of a series of four episodes following the lives of four career women in the fashion industry.

The way this works, is an iPad user downloads Glamour's app and at any time while watching the show, the viewer can pause, and browse the Gap outfits worn by using a feature called " Shop the Looks" and then proceed to Gap.com to purchase the items of interest. These viewers will also be given access to Gap discounts and other promotions.

The shows real purpose is made no secret as to being Glamour Magazine's first shot at product placement. " This is cracking the code-finding a way to integrate products organically in the storytelling and actually having it be of value to the reader," said William J. Wackermann, senior vice president and publishing director for Conde Nast Publications, Magazine Publishing Company for Glamour Magazine and several other renowned magazines.

This makes me wonder what other magazines and retailers will be doing to stay abreast and on trend in this ever changing digital world we live in.With the increasing trend of brands sampling new digital and mobile technologies, and the increasing usage of social media platforms to market to, engage with consumers, and reach a wider audience, it seems that the Internet is most definitely bringing in the fashion industry from retail stores to an online network.

Shoedreams

By Erin Powers

With my favourite season fast approaching I can't help but start to daydream of sangria with girlfreinds on a patio, shopping on sunny afternoons and hitting the town on hot summer nights. When I find myself longing for warmer weather my mind automatically shifts to the fabulous summer shoes I hope to be wearing for the season (doesn't everyone shoedream? No? Just me then, sigh). Here's a few fabulous pieces of footwear that I can't get out of my "shoedreams".

Now I must admit I have always loved a wedge. What's not to love, all the benefits of a heel with the comfort of a flat, and every summer I find myself purchasing at least two new pairs to add to my collection (yes I know, excessive). This season I am coveting the YSL puzzle wedge (pictured right). It's architectural and the nude colour is another of my current shoe obsessions. DVF also came out with a wedge that got my attention, the Opal wedge (pictured left). They have a simple silhouette and I keep envisioning these wonderful shoes with a breezy maxi dress and bangles. Ahhh summer.

Another shoe trend that keeps showing up this season is the an

kle strap. Thin, thick, embellished, I can't seem to kick this trend

out of my shoedreams. One of my favourite ankle strap shoes comes from my favourite shoe artist - Brian Atwood. His "Collins" shoe (pictured right) in antique rose suede with the buckle detail on the ankle strap is the perfect mix of masculine and feminine, and a shoe I am definitely hoping to add to my collection (or at least a cheaper imitation, shhhh don't tell). The shoe of the season for me though has to be the Jimmy Choo Caitlin (pictured left). I especially love the coral colour and the double ankle strap is the perfect combination of trendy and classic. This shoe can take you from patio sangrias (clearly a summertime favourite) to a night on the town, and will add a touch of glamour to any outfit.

So here's to summer, sun and amazing shoes.

Happy Shoedreams!