Beyoncé Dominates Super Bowl

The Super Bowl XLVII was sure to represent a stunning performance by the one and only Beyoncé. She gave a fiery routine (which she didn’t fake this time) with all of our favorite songs including “Crazy in Love”, “Independent Women”, “Single Ladies” and ending off with “Halo”. During this Super Bowl extravaganza she showcased her partners in crime, Kelly Rowland and Michelle Williams. They were both wearing their princess warrior outfits to fit alongside the Queen herself. Miss Queen B was seen to be wearing her knee length black socks with little booties. She also paired a black “bootylicious” body suit complemented with Chantilly lace and python piping at the sides. Leather sleeves were also added to complete the fierce look. With this style she would “rule the world” with one leg at a time and was put to the test when she supposedly shut down the power in the bowl (that’s how electrifying the show was). This delayed the start of the second half of the Super Bowl giving more time for the San Francisco 49ers to gain their advantage. And luckily enough for this style she didn’t pull a Janet Jackson and everything was kept into place. She kept this look fitting to what the performance was about and not over done like Madonna’s 2012 gladiator gold mess. Beyoncé can give thanks to New York - based designer Rubin Singer for giving her the confidence to actually “sing” her heart out this time. This was a comeback and reunion (Destiny’s Child) worth waiting for. She will now go down in history as the best Super Bowl performance yet.

Beyoncé wearing black nylon, plastic, metal mix cover up at beginning of performance. 



Kelly, Beyoncé, Michelle performing “Independent Women”.  

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Backup dancers wearing Motorcycle jackets with exaggerated shoulder pieces.

Beyoncé showcasing Chantilly lace detail after she ripped off nylon top cover piece 
shown from above.

Outfit designed by Rubin Singer for his future 

collection (drawing above), “Valkyries Dominion”- 2013.

Check out her Super Bowl performance HERE

Jill M



Material Girl Arrives at The Bay!!!

By Salma Moustafa

As a result of its huge success in the United States, Madonna in collaboration with her daughter Lola, have decided to launch their line, Material Girl in Canada and have it featured exclusively at The Bay making it their first international partnership with Hudson's Bay Company for their junior brand, Material Girl, according to MG Icon, the joint venture between Madonna and Iconix Brand Group Inc.

The Bay, one of Canada's leading fashion retailers, has entered into a multi-year license agreement to manufacture and distribute Material Girl clothing line and accessories in Canada throughout their 91 Bay stores with items ranging in price from $12 to $68.

Designed by Madonna and her daughter, Material Girl is a juniors clothing line fashioned for the fearless, spontaneous, young risk taker who knows how to make an entrance, a true and modern Material Girl.

Alongside their new international partnership comes a new face to the spring 2011 Marketing campaign. Chosen by Lola herself, Kelly Osbourne is now the new face of Material Girl. " Kelly represents a true Material Girl. She is edgy, cool and has a unique sense of style that Lola and I love," reveals Madonna.

In an official press release by Marketwire Toronto, CEO of The Bay, Bonnie Brooks says, "Just like Madonna, Kelly Osbourne is an inspiration to young females. She is spontaneous and fearless with an impeccable sense of style. The Bay is committed to introducing new and exclusive brands which is why we are delighted to share this new fashion savvy collection and campaign with Canada."

Material Girl made its official debut last Wednesday at The Bay.To check out this hot new line, be sure to make your way to your local Bay store and experience firsthand what it feels like to be a Material Girl.

The Evolution of The Corset

By Salma Moustafa

The corset has certainly evolved throughout fashion history.Most commonly worn in the mid-1800s, the corset was considered a medical necessity. It was believed that a woman was very fragile and needed assistance from some form of stay to hold her up. It wasn't until the Victorian Era in the 19th century, that the widespread use of the corset emerged. Recurring changes of female shapes, mainly to the waist being enhanced or concealed led to the disappearance and reappearance of the corset in 20th century fashion.

During the Art Deco period in the 1920's, dresses were more flat and square with less emphasis on the waist. Corsets disappeared for a while.However, in the 1940's, "The New Look" created by Christian Dior placed emphasis on the waist, once again, bringing the corset back but this time turning it into a bustier.

In the 1970's, Vivienne Westwood becomes the first designer of the 20th century to use corset in its original form which led to designers Jean-Paul Gaultier and Thierry Mugler following in her path in the 1980's.

Madonna wears one of Jean-Paul Gaultier's corsets in her world tour in the 1990's making her the first woman to wear them as outerwear.A fashion trend commences.

And now with the increasing trend of curvy women, a niche has emerged with some craving the need of curves once again.Once considered a medical necessity, the corset has now become a form of liberation and sexual empowerment for women everywhere, translating the corset from a garmet worn as innerwear to one that can be worn as outerwear.