This year, the French
fashion house Maison Martin Margiela is sharing their unconventional fashion
framework with H&M!
"We will bring
together the contrasting universes of the two houses in ways that will surprise
all." Maison Martin Margiela said in a statement.
H&M said the
Maison Martin Margiela collection, which includes accessories, will be sold
online and in around 230 H&M stores worldwide from November 15, 2012.
H&M, launched in
1947 and now run by the grandson of its founder, has been struggling to cope
with rising cotton prices and labour costs over the last couple of years and
has been overtaken by arch-rival Inditex in terms of sales.
By Mariya Gvozdetska
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