'The Health
Initiative' is a pact between the magazines' editors to encourage a healthier
approach to body image within the industry.
The initiative is a program designed to
ensure that fashion models used by Vogue are well cared for and educated in
ways that will encourage and help them to take care of themselves, addressing
as many of the pressing issues relating to ill-health in the industry as can
realistically be tackled.
Jonathan Newhouse,
chairman of Vogue publisher Condé Nast International, made the following
comments: "Vogue believes that good health is beautiful. Vogue editors
around the world want the magazines to reflect their commitment to the health
of the models who appear on the pages and the wellbeing of their readers."
Vogue editors have
made the following six-point agreement:
1. We will not
knowingly work with models under the age of 16 or who appear to have an eating
disorder. We will work with models who, in our view, are healthy and help to
promote a healthy body image
2. We will ask agents
not to knowingly send us underage girls and casting directors to check IDs when
casting shoots, shows and campaigns.
3. We will help to
structure mentoring programs where more mature models are able to give advice
and guidance to younger girls, and we will help to raise industry-wide
awareness through education, as has been integral to the Council of Fashion
Designers of America Health Initiative.
4. We will encourage
producers to create healthy backstage working conditions, including healthy
food options and a respect for privacy. We will encourage casting agents not to
keep models unreasonably late.
5. We encourage
designers to consider the consequences of unrealistically small sample sizes of
their clothing, which limits the range of women who can be photographed in
their clothes, and encourages the use of extremely thin models.
6. We will be
ambassadors for the message of healthy body image.
By Mariya Gvozdetska
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