Sunday, May 15, 2011

Africa meets west

Africa meets West

By Ibum Obu

We have seen them on the runway by labels such as LAMB, marc by marc Jacobs etc, and on celebrities such as Beyonce Knowles, Rihanna, Fergie and kelis. African fashion design is gradually gaining popularity in the western world as more African prints such as Ankara and tie and dye are being used in a modern twist to capture the attention of fashionistas around the world. African print has taken a huge leap from the streets of West Africa to the hottest red carpets, videos and runway events around the world. A good example will be singer turned designer Gwen Stefani who last year for her spring/summer 2011 collection presented a collection that featured mainly Ankara fabric. Also that same year, African print was the theme on most of the runways. It was called "Tribal Print".

African fashion design is stunning, unique and colorful. It has proven to be a leading contender in the world of fashion today.

What is the main catch? Well, if you’re a lover of unique bold designs, love loads of color and want to stand out, this is definitely something you need to catch on to as well.


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