Lancôme has had a high-tech strategy of establishing personal connections between the brand and its clients. They were the first brand in the market to launch a mobile commerce website in 2007. Today, they continue that strategy of innovation with an iPhone application that lets women try out their new “Declare Indigo“ fall line of make-up, get make-up tips from Lancôme experts, and even share their creations with their friends!
The app is designed not only to provide information about the new product line, but also to give an interactive experience that lets consumers virtually try out the new make-up colors and experiment with various combinations and looks. You can easily touch the screen and apply the makeup and apply the make-up in a fairly natural way and, after you have finished, you can save your creation and email it to a friend. A client can show you exactly what look she is looking for.
Lancôme is notifying their customers about this app on their web sites, as well as by weekly emails. Do not be upset if you have not been notified, your avatar probably has!
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