Sears Plugged-in?

By: Shelley Marie Johannson

Sears Canada Inc. has brought Skype into some of its shops. Giving customers the ability to get immediate opinions from friends and family about a possible purchase. Projected on a 58-inch screen via Skype in the “modern shop” providing a more interactive experience. This may also assist in the sales process, allowing customer to communicate with other people outside of the store.

Dene Rogers, chief executive officer at Sears, seems to be bring an edge to this old-world retailer with technology that is appealing to a younger demographic.

Sears is changing their online capabilities, such as giving customer the alternative to design their own furniture on the Web and up keeping the Sears website.

With this in mind, Sears desires to reduce the possibility of customers waiting to make a choice about purchases. The Skype concept is designed to connect the customer with people whom they value their opinion. Sort of like shopping with your friends and asking them how a garment would look!

In the future Sears is looking to provide free in-store WiFi allowing shoppers to use their phones or other devices to compare prices and styles online. Sears plans to add more interactive technology within the store locations.