Are fashion shows losing fashion to be more innovative?

By: Nicole Young

While working an event at 99 Sudbury, I was fortunate to be working an event that was something I would be interested in. It was a fashion show! It was “Italian Fashion 2011” featuring clothes from Harry Rosen, David’s, In Quattro, Milli, Perry’s, Via Cavour and Nicolas menswear and womenswear. They had a very innovative idea, instead of hiring models, they had dancers. At first it seemed very cool and different. They had the dancers, who weren’t wearing the clothing being shown, they were around hanging on mannequins while the dancers used the runway as their stage. But once the show was over, I realized that myself, or anyone else for that matter, forgot to look at the clothing. It was a good idea for them to think out of the box, but they really should have thought everything through before getting too excited with the idea and implementing it. Even myself thought it was great until it was over and I realized I just watched a dance recital, not a fashion show. They also had a contest going on. In each of the gift bags received, contained a “Passporto Moda”. The contest was to collect stamps from each of the six retailers and submit your completed passport for a chance to win a $1,200 voucher towards merchandise at any of the six participating retailers. All in all, good idea, but i believe this one was a miss.