In the 80’s it was hair metal, in the 90’s it was boy bands, and in the 2000s it’s a new breed of boy that is making the collective female heart beat loud. He spins style, sound, and sex appeal into a masculine mix that no one can resist. He is the D.J. and he is turning out the beat and turning up the heat like never before.
When Blackberry sought a handsome hunk to promote their new Blackberry Torch Smart phone instead of opting for a Ryan Reynolds or a Daniel Craig, they went for someone devastatingly dashing and completely cooler than blond bond. And who was this man of mystery? None other than American D.J. Diplo, he suits up and you get down. And companies are starting to take notice.
In a world that is saturated with actors and musicians wearing designer clothes to red carpet events, it is easy for a label to get lost. At any given event there are multiply celebrities wearing multiply designers. But if a D.J. is to don designer dudes in front of a captive audience of 10,000 people night after night, while people dance they’ll want to wear his pants. He is the new cool. The men want to be him, the women want to be with him. And now is the time to cash in on his fashion.
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