Thursday, November 18, 2010

Fashion Bloggers for Coach Holiday Campaign 2010

By Amanda Jazvac

If someone were to ask you what your favourite thing is about the holidays, what would your answer be? Mine……the holiday spirit. The effect it has on people, and the happy disposition everyone seems to be in. And, well, the decorations of course!
This year for their Holiday collection, Coach has partnered with some of the top fashion bloggers to get their perspective on both decorations and the holiday spirit. The combination of the two has led to fun, glitzy and unbelievably fashion forward top picks of handbags as chosen by these fanciful fashionistas.
At the recent launch in Soho, NY, guests were treated to a sneak peek of the collection, as well as the opportunity to meet and great the bloggers. More and more, we see the rise of the blogger as more than just a face behind a website. With as much fashion knowledge and punch as these lovely people have, it is no wonder they are being sought after by mega brands such as Coach to spice up seasonal ad campaigns. My favourite of the bunch: Kelly Framel of the Glamourai. Check out her blog for amazing pictures of daily outfits, her extensive vintage collection, and cool do-it-yourself fashion projects.
Enjoy the video below, and keep an eye out for the new Coach Holiday 2010 collection to land in a store near you!


No comments:

Post a Comment