Wednesday, August 25, 2010

High Tech Applicator - Mahi Hadizadeh




Ok, so what’s the deal with installing a vibrator on almost everything we can hold in our hands? From tooth brushes, to razors blades, to massagers, and now on mascara and powder applicators? Really? Mascara applicators? Can we no longer use our fingers and wrists to make a simple movement and apply our mascara?

I can tell you stories of how many customers give in to impulse buying under the influence of media hype and purchase one of these devices only to return it the next day. There is no scientific evidence that either of these devices work better because of the vibration they cause (with the exception of the ORIGINAL vibrator) and the extra money we are forced to pay is-in my humble opinion- just a marketing tactic to extract a little more money out of our pocket.

So the next time you are forced to buy a new vibrating device called “Powered Oscillating Optimum Professional Applicator” or P.O.O.P. Applicator, you should believe the philosophy behind the name.

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