Wednesday, August 18, 2010

ASOS (As Seen On Screen) By : Alessia Mastropietro


ASOS was established in June 2000 by CEO Nick Robertson. It is UK's largest independant online fashion and beauty retailer with over 35000 branded and own label products. Market leader in the Uk online fashion world and attracts over 6.9 million visitors a month, 2.9 million that are registered users. The name As Seen On Screen was chosen to try to show the brands intenton to supply the public with outfits seen on or similar in style to those worn by celebrities. The references to celebrity style gradually became less common, changing the name to ASOS.

This online retailers headquarters is in London, United Kingdom. They have everything from womenswear, menswear, footwear, accessories, jewllery, and even beauty. They are always on top of the lastest fashion trends, and every week theres new clothes to look at which keeps me going back to look all the time.

"The online wonder store is ablaze with hot designers" Maire Claire

Check it out: WWW.ASOS.COM

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