What is the common problem when choosing a pair of new eye glasses frame?
Imagine you have to take off your existing glasses, put on the new pair and ask your friend, family or salesperson how you look. To see yourself clearly, you need to put your nose close the mirror! You need to repeat this process a dozen times to try on different styles. Shopping for glasses can be a frustrating experience since many customers cannot actually see what they look like with the new frame on. The Lenscrafter innovation enables a new experience. In a Lenscrafters store, a customer can simply stand in front of a special digitally enabled mirror. It takes photographs of customer’s face wearing the new frames from different angles. The Magic Mirror can catalog the looks as many frames the customers try on. Afterwards, the customer can review all the looks from the Magic Mirror to see which one looks best. Not only that, the Magic Mirror is also social-media friendly where it can send the pictures to customer’s friends and family for second opinion. The Magic Mirror has been tested in select locations and will be launched to 1,000 stores in US in 2013. Here is more information.
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