Crashin' Fashion Week

As the fashion industry, as a whole, is constantly criticized for their subpar use of social media within marketing and advertising campaigns, American line Steve Madden is breaking away from the pack.

Along with Paper Magazine’s Mickey Boardman, Madden is launching the “Crashin’ Fashion Week” initiative, bringing New York Fashion Week to the masses. Through the use of social media outlets including Facebook, Twitter, Instagram, and Taxi TV, these vehicles will provide platforms to share runway shows, reviews, behind-the-scenes footage, as well as party gossip.

This follows in the footsteps of designer undertakings that involve the live streaming of runway shows in years past. Madden is taking his cues from Diane von Furstenberg, Narciso Rodriguez, and many others. “Social media is about democracy, and I’m all about bring fashion to the masses” Madden told AFP Relax News yesterday.

Expanding the number of media outlets from the two used since established last year, Madden hopes to continue the grown of “Crashin’ Fashion Week” in years to come.

Launching February 1^st, coverage will continue for the duration of Fashion Week which concludes February 16^th. Thanks Steve!

- Laura Patriquin