By: Jayne Peres
This summer pick out your glasses with care! Designers are flocking to the idea of extending eco-friendly products to Eyewear. Haute Couture designer Gucci is one of the few to go eco-friendly with their eyewear collection set to debut this August.
Gucci has join forces with Safilo to launch a collection of eyewear. The new collection is made from innovative acetate, containing a high proportion of natural organic materials. The acetate used contains a higher percentage of natural origins compared to traditional acetate. Castor oil seeds are used as an alternative of petroleum-derived plastic which in exchange also reduces the CO2 emission in the production process.
The sunglasses and prescription frames will be available in two styles. As well, all glasses will be available in two colours which sticks to the typical tone of the Haute couture fashion house.
WAIT, theres more.... Along side the launch of Gucci's eco-sustainable eyewear collection, the package design will ALSO be affected by these changes. Gucci will present their new eco-friendly packaging, and catalogs beginning in 2012. The two brands are also working to create a new prototype made from another alternative plastic!!
The prescription frames are expected to hit Gucci stores and select retail stores in late September, while the sunglasses are expected to hit stores in October. Don't miss it!
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