Here come the British!!

By Amanda Jazvac

There is no doubt that British fashion has always had an impact on the rest of the world, dating back to the 1960’s Mod invasion, and later with the grunge and punk movements. The past year has been their biggest yet however, and the groundwork laid promises no near end in sight.

The British Fashion Awards 2010, hosted at London’s Savoy Hotel and Theatre last night, drew its biggest crowd yet in honoring the most important and influential fashion icons of the past year. Winners included Alexa Chung for British Style, Phoebe Philo (for Céline) as Designer of the Year, and Burberry for the Digital Innovation award.

Special recognition went to the late Alexander McQueen as Sarah Burton, assistant to McQueen for the last 15 years of his life, accepted the award for Outstanding Achievement in Fashion on his behalf. Also acknowledged were Naomi Campbell, as one of the greatest contributors to British fashion over the last 25 years, and Nicola Formichetti for the Isabella Blow award for Fashion Creator.

For those in the North American fashion industry, the British are becoming and holding their place as ‘household names’; for those not in the know, newer fashion phenomena such as Topshop are sure to command their attention. No matter what angle you look at it from, not only are the British here to stay, but they have proven to provide a consistent supply of fresh and innovative talent. I think it best to be wide-eyed and ready for what they’ll bring us next.

To watch some of the best moments from the British Fashion Awards 2010, click here.