Need shades? Do it the Gucci way!

By: Jayne Peres

This summer pick out your glasses with care! Designers are flocking to the idea of extending eco-friendly products to Eyewear. Haute Couture designer Gucci is one of the few to go eco-friendly with their eyewear collection set to debut this August.

Gucci has join forces with Safilo to launch a collection of eyewear. The new collection is made from innovative acetate, containing a high proportion of natural organic materials. The acetate used contains a higher percentage of natural origins compared to traditional acetate. Castor oil seeds are used as an alternative of petroleum-derived plastic which in exchange also reduces the CO2 emission in the production process.

The sunglasses and prescription frames will be available in two styles. As well, all glasses will be available in two colours which sticks to the typical tone of the Haute couture fashion house.

WAIT, theres more.... Along side the launch of Gucci's eco-sustainable eyewear collection, the package design will ALSO be affected by these changes. Gucci will present their new eco-friendly packaging, and catalogs beginning in 2012. The two brands are also working to create a new prototype made from another alternative plastic!!

The prescription frames are expected to hit Gucci stores and select retail stores in late September, while the sunglasses are expected to hit stores in October. Don't miss it!

Welcome Back Mr. Ford!!!

By Amanda Jazvac

The fashion world has been waiting to see what Tom Ford will bring them next….and he did not disappoint. After much speculation and expectations being set from both his lovers and haters, Tom Ford has once again brought the sex appeal and luxurious femininity that he so famously delivered most recently for the houses of Gucci and YSL. This time, however, it’s all on his terms.

He chose to show in his Madison Avenue store during New York Fashion week this past September, having women who inspire him, such as Beyonce, Julianne Moore and Stella Tennant as models. The audience was no more than 100, there was no pre or post pubilicty, and the only photographer that was shooting was Terry Richardson, who was doing so for the house of Tom Ford. There was also no release of photos for the internet, keeping the details of his line and first runway show back a secret from the masses. Until now…..

The newest issues of US Vogue, Paris Vogue, and UK Harper’s Bazaar have previews of the collection for spring/summer 2011, available on stands early this month. To see more photos, check out harpersbazaar.co.uk. Welcome back Mr. Ford…we missed you!