Alberta Ferretti for Macy's Impulse

Just in time for warmer temperatures, the latest designer collaboration comes from the fabulous Alberta Ferretti and Macy’sdepartment store. Ferretti, most notable for dressing a-list celebrities such as Sandra Bullock, is an Italian fashion designer and stays true to her roots with this capsule collection.

The 30-piece collection is inspired by the Italian Amalfi Coast and will be sold at affordable prices, ranging from $49 to $119.

The collection was unveiled March 20^th at the Meatpacking District’s trendy hotspot Revel in New York City. It features everything from chunky knit sweaters and maxi dresses to floral prints and lace tops- all perfect for the steamy outdoors and the chilly air conditioned indoors.

According to an interview with Stylelist, the line seems to have been created on a personal note, as the designer says she “gave the collection my sense of style, emphasizing color and fantasy without ever losing the idea of “lightness”.

ollowing previous Macy’s collaborations with Doo.Ri and Karl Lagerfeld, this Impulse collection will be available in stores on April 17^th.

The lookbook from the collection was fittingly photographed by Ellen Von Unwerth in Positano, Italy with the pieces modelled by Mariacarla Boscono.

-Jineen Matar

Macy's Love's Lagerfeld

By: Katie Beattie
@katiembeattie

As we recuperate from the Lanvin for H&M collaboration its time to alert all lovers of Lagerfeld.

According to Vogue.com Karl Lagerfeld, the iconic creative director of Chanel will soon be creating a collection for the department store Macy’s. The collaboration will be revealed in over 250 Macy’s store and online in September 2011. Macy’s has previously collaborated with a number of designers such as Vivienne Westwood, Versace, Paul Smith and Kinder Aggugini.

Terry J. Lundgren, chairman, president and chief executive officer of Macy’s Inc told Women’s Wear Daily, “Karl Lagerfeld holds a unique place in the world of fashion, an icon who is the ultimate modernist. Through the decades, his style and vision have marked the history of design. It is a tremendous honour to bring his inimitable perspective to our fashion customer”.

The ready to wear collection will feature both menswear and womenswear and is rumoured to feature jeans to party dresses. The line will also offer Macy’s prices so Lagerfeld admirers will be able to purchase some of his designs at more affordable prices. Still nine months away and this partnership is already taking the fashion world by storm.