Alberta Ferretti for Macy's Impulse

Just in time for warmer temperatures, the latest designer collaboration comes from the fabulous Alberta Ferretti and Macy’sdepartment store. Ferretti, most notable for dressing a-list celebrities such as Sandra Bullock, is an Italian fashion designer and stays true to her roots with this capsule collection.

The 30-piece collection is inspired by the Italian Amalfi Coast and will be sold at affordable prices, ranging from $49 to $119.

The collection was unveiled March 20^th at the Meatpacking District’s trendy hotspot Revel in New York City. It features everything from chunky knit sweaters and maxi dresses to floral prints and lace tops- all perfect for the steamy outdoors and the chilly air conditioned indoors.

According to an interview with Stylelist, the line seems to have been created on a personal note, as the designer says she “gave the collection my sense of style, emphasizing color and fantasy without ever losing the idea of “lightness”.

ollowing previous Macy’s collaborations with Doo.Ri and Karl Lagerfeld, this Impulse collection will be available in stores on April 17^th.

The lookbook from the collection was fittingly photographed by Ellen Von Unwerth in Positano, Italy with the pieces modelled by Mariacarla Boscono.

-Jineen Matar

Harry Potter Star Emma Watson Turns Fashion Designer

And now for her next magic trick...

The Harry Potter superstar and face of Burberry is entering the world of high-fashion by collaborating with Italian fashion house Alberta Ferretti to conjur up an eco-friendly collection. The announcement came following the wrap-up of her latest collection as creative advisor for the fair trade fashion brand, People Tree.

Consisting of five pieces, Pure Threads has been described by Watson, 20, as an environmentally friendly collection that is heavily inspired by '70s icon Jane Birkin. Hand laced embroideries will add a feminine touch to the line that is said to include two dresses, a shirt, a long skirt, and denim shorts. Organic fabrics such as cotton poplin, cotton muslin, and hemp have been selected for the line, which will appeal to "sensitive people, who want to be supportive of [environmental] issues" said Watson.

"I'm grateful Emma accepted this creative partnership," said Ferretti in the latest issue of WWD, "I like her freshness, her spontaneity and simplicity. She is intelligent....a young modern girl of today but aware of social issues at the same time."

Beginning March 21st, the collection will be sold exclusively on albertaferretti.com. Part of the proceeds will be donated to People Tree, a non-profit organization supported by Watson.

L.Lalonde