Feya Buchwald, the founder of Brick Lane Bikes said “This collection captures the energy and excitement of Brick Lane Bikes, along with our respect for the traditions of cycling. I love how the technical details become part of the look of each piece, while the colours bring cycling’s heritage to life. I can’t wait to see guys wearing these clothes as they ride the streets of the world”
This collection ranges from 11-pieces and is highlighted by a water-repellent rider jacket that can be worn as a backpack if it gets to hot, articulated blazers with smart stretch technology that allows movement and vintage-inspired bike jerseys made from merino wool. The entire collection is made from sustainable materials such as organic cottons and it’s part of H&M’s Conscious Vision. For full look of the collection click here to see. It will be available in H&M worldwide on March 7th in selection stores.










