Jason Meyers' Advice to Fashion Students

Jason Meyers is an accomplished Canadian designer having been singled out by Fashion Television as “One to Watch” right out of school and making it to the top three in Season 2 of Canada’s Project Runway. But the best part? Jason Meyers is also an Academy of Design alumni so I had the privilege to interview him at his studio last week.

How did your education at the Academy of Design prepare you for working in the industry?

Well, the instructors there are supportive even now, but for me going to the Academy was a conscious decision – I needed to learn how to make clothes. When I went to the Academy I left my first career as a financial advisor. I wanted to make clothes and the best school in the shortest amount of time was the Academy and they equipped me with the tools I now have to make clothing. But in the end you need to go out, learn the industry, the markets – all that.

In what ways do the Academy instructors continue to support you?

I have a relationship with a couple of the instructors: if I need interns, or they come to shows for support and that’s great. For me the design program was just to learn to make clothes and I had to do that to get my business off the ground and for that it was amazing. But there was one instructor there named Ron Catahan, he was the best instructor ever. He’s not with us anymore unfortunately, but he was amazing – he was a really important piece to me in moving forward and he was very supportive. The instructors believe in you and just try to show you the way, and it’s always good coming from a school where they’re industry professionals rather than just ‘teachers’, so they give a lot of experience in terms of their past knowledge.

What is the job market like out there for grads of the fashion programs?

Tough, really tough, and it’s tough being Canadian. With my brand I’ve always designed higher end clothing, like dresses for extravagant events, but I’m rebranding my collection now to be more wearable and street; still high-end but more everyday and that’s important, that’s a whole learning process. You go to school and it’s like, ‘This is amazing, I’m making clothes.’ But then you come out of it and you need to figure out where the market is, who’s going to buy what – I’m trying to drop my price point and keep the quality. And I mean that’s directly related to what H&M and Forever 21 are doing, you can buy a dress for $30, but you’re only going to wear it once. As a designer you have to make the price more feasible for the general public.

Hope Jason’s words of wisdom hope all you fashion students soon to graduate or just thinking about the future, and be sure to check out his website: http://www.jasonmeyers.net/


-Hallae Khosravi

Fashion females cursed with the “ditz” stigma

My love for fashion is something that has always empowered me and ultimately what lead me to pursuing it as a career; however, recent events have also made me realize that being a fashionable female also has its downsides.

I recently took a contract in helping a finance company rebrand themselves and during this project I was forced to interact with many different types of people. The common denominator in every situation when meeting my vendors was the shock on their face when they realize that the same person who they have been communicating with via phone and email is in fact a young female with an array of colours, layers and accessories. It doesn't take them long to make a comment, joke or question about my attire and background experience. Without hesitation I tell people that I specialize in fashion marketing and merchandising; however still having experience in the finance industry. Unfortunately it appears that the moment I throw in the word “fashion” I am immediately discredited as a marketing professional.

The common misconception about females in fashion is that they are dumb, lazy, superficial, and handed everything in life. With fashion and business icons like Anna Wintour, Anna Dello Russo and Jeanne Beker in our world, how can this stigma exist?

Jeanne Beker

Anna Wintour

In an industry that is over flooded with competition, requires constant multi-tasking, and little pay to start with, this is a business that requires a thick-skinned individual.

Standing out within the sea of grey and black polyester suits is an inevitable truth that fashion females will face when expanding into other fields however it should not come with the false impression that we are not smart.

Written by: Laura Suarez